Unique opportunities

Market Charakteristics

On-premise PBX (TDM) and on-premise PBX (IP) incorporate the traditional fixed telephone system installed on site. The IP-based telephone systems segment begins with Hosted PBX. A distinct feature of hosted PBX is that the telephone system is operated on a server and as software but is the property of the end user, who is also responsible for maintenance (single instance).

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Public Cloud PBX

Single Instance, telephone system that is the property of the service provider but in which the individual user has their own system.

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Multi-Instance, telephone system in which the individual user/customer each owns their instance within a system.

Multi-Tenant, the telephone system within which a number of customers/end users share a platform.

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Trends in the PBX market

As regard, the development of the European market for telephone systems, a clear shift can be observed from traditional on-premise telephone systems to hosted/cloud telephone systems. 

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Reasons behind

Using hosted/cloud telephone systems as opposed to classic telephone systems brings significant advantages that correspond to the general change in the demands of working life.

This trend is accelerating, as the telephone companies will change from ISDN to All-IP in the foreseeable future. Therefore, standard telephone systems will no longer be usable.

European PBX market

Overall, the European market was estimated to comprise approx. 135 million telephone extensions (PBX seats) as at the end of the prior financial year (2017). This involves cloud-PBX seats including approx. 10 million public multi-tenant seats. 

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Cloud-PBX-penetration

Cloud PBX penetration

In comparison to the North American market, which generally leads the way in terms of key technological trends, the market has huge potential.

Country specific market details

German Market

The large number of local telephone systems in Germany can be put down to several factors. However, it is mainly because German customers have in the past been conservative regarding the introduction of cloud PBX delivery models. The number of multi-tenant seats in Germany is expected to increase by more than 20% each year from 2017 to 2022.

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UK

UK Market

The total PBX market in the UK has significantly fewer seats in comparison to Germany. However, it does have a higher cloud-PBX penetration rate. End of 2017, the estimated number of public multi-tenant PBX seats in the UK amounted to approx. 1.8 million. This figure is expected to almost double from 2017 to 2022.

French Market

In France the estimated number of public multi-instance and multi-tenant PBX seats amounted to 1.3 million by the end of 2017. The number of public multi-instance and multi-tenant seats in France is expected to increase from 2017 to 2022 by approx. 26% to a total of 4.2 million.

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Italy

Italian Market

The estimated number of public multi-instance and multi-tenant PBX seats in Italy amounted to 0.2 million by the end of 2017. By 2022 this figure is expected to increase by approx. 34% per annum to a total of 1.0 million.