Merano Mettbach unites sales and marketing as CRO

NFON sets another milestone in the course of its transformation

  • Increase in profitability
  • Revenue strategy integration perfected
  • New sustainable department structure

Press Kit


Sustainable process landscapes

NFON, a leading European provider of integrated cloud business communications, announces another significant milestone in the company’s transformation year, 2024. With the implementation of the position of Chief Revenue Officer (CRO), NFON unites the process landscapes of revenue generation in one responsible executive and appoints Merano Mettbach, previously Chief Sales Officer, as CRO with immediate effect. ‘We are working successfully and intensively on operational excellence in order to further increase our profitability on this basis. Merano is a leader with the right focus for a creative and forward-looking set of tasks, and his expertise underlines in particular his keen eye for the high standards of NFON Customer Centricity,’ says Patrik Heider, Chief Executive Officer of NFON AG.

Operating at eye level

One of Merano Mettbach’s central tasks is to develop the future revenue strategy and thus perfect the integration and coordination of marketing, sales, partner, and customer operations as well as revenue and channel management. Merano Mettbach, Chief Revenue Officer of NFON AG: ‘Customer and partner-facing units must be bundled and this means promoting innovation, efficiency and growth through targeted initiatives.’ The three strategic growth pillars of ‘innovative product development’, ‘focusing on sales excellence’ and ‘strengthening partnerships’ will be massively supported by the new role. ‘As a leading European provider, we focus on the fast-moving environment and seamlessly adapt speed and dynamics by meeting internally at eye level and working towards one and the same goal: happy and satisfied partners and customers,’ emphasises Merano Mettbach. The adjustments include the optimisation of sales processes, channel management and partner development. Merano Mettbach: ‘The journey from lead to functioning service becomes faster and, above all, more sustainable! Tasks and interfaces are redefined, divisional strategies are adapted and thus transferred to a standardised revenue strategy.’

The departments are headed by the following:


Press-Kit
Patrik Heider, Chief Executive Officer
Merano Mettbach, Chief Revenue Officer

Contact for media

NFON AG
Thorsten Wehner
Vice President Public Relations
+49 89 45 300 121

Deutschland
100zehn GmbH
Timm Caspari
+49 89 55 27 06 20

Italia
BPRESS
Mariateresa Faregna
+39 02 72 585 304

Österreich
PRofessional
Ulrich Taller
+43 1 524 97 07-0

United Kingdom
AxiCom
Mary Burtt
+44 7917550774


About NFON AG
NFON AG, which is headquartered in Munich, is a leading European provider of integrated cloud business communications. The listed company (Frankfurt Stock Exchange, Prime Standard) with more than 3,000 partners in 18 European countries and eight branches counts more than 55,000 companies among its customers. The NFON portfolio comprises four areas: Business Communications, Integration, Customer Contact and Enablement. With its core product Cloudya, the smart cloud communications platform, NFON offers hassle-free voice calls, simple video conferencing and seamless integration of CRM and collaboration tools for small and medium-sized companies. All NFON’s cloud services are operated in certified data centres in Germany, with 100% of their energy needs covered by renewable sources. NFON accompanies companies into the future of business communication by offering intuitive communication solutions.


Investor Relations
NFON AG
Friederike Thyssen
+49 89 45 300 134


Disclaimer
This communication is for information purposes only and does not constitute an offer to sell or the solicitation of an offer to buy or subscribe for any securities of the Company. The securities discussed herein have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the "U.S. Securities Act") and may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act. There will be no public offering of the securities discussed in this release in the United States of America and the information contained in this release does not constitute an offer of securities for sale. This announcement is not for distribution, publication or transmission, directly or indirectly, to or within the United States of America, Australia, Canada, Japan or any other jurisdiction in which such distribution is unlawful, or to U.S. persons.